Pure synergy vitamins4/2/2024 ![]() ![]() “Compared to the general population, people with cardiovascular disease were more than twice as likely to contract severe forms of COVID-19,” notes Dominik Mattern, vice president, marketing, Kappa Bioscience (Oslo, Norway). After all, he says, “We now know that clinical outcomes are worse in patients with COVID-19 that have cardiovascular disease risk factors, such as obesity, diabetes, and hypertension.” 1 The good news? The pandemic has made consumers increasingly aware of the risks associated with CVD, says Steven Riley, director of marketing and consumer sales for UK-based ingredients supplier OptiBiotix Health PLC. ![]() “Truth is, right now,” says Annie Eng, CEO of ingredients supplier HP Ingredients (Bradenton, FL), “the key focus is on immune support-and rightfully so.” We can’t lose sight of the importance of heart health, even as consumers devote more attention to other health priorities during the pandemic, like immunity. Cardiovascular disease (CVD) remains the world’s number one killer, even as COVID-19 and its variant strains dominate front-page news.
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